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We believe for downtown Elk River to The successful, <br />it should be a welcoming place that supports and <br />invites a variety of experiences, activities, and <br />attractions, all w irt hini walking distance of eachr <br />other. On any given day, downtown should come <br />airve with the patterns of daily life. <br />While a master plan for downtown cannot dictate <br />or script these experiences, a plan will Ihelp <br />create the spaces for memorable experiences <br />and friendly encounters to unfold; it will guide the <br />uses and design of private development by setting <br />clear and achievable expectations. <br />We propose a team approach that will leverage <br />the knowledge and experience of subject matter <br />experts. The plan we create with you will be both <br />aspirational and achievable. It will be a road map <br />to an encompassing idea about what downtown <br />can become. It will be based on sound analysis, <br />design fundamentals, arid an open and creative <br />process that defines necessary actions, projects, <br />and initiatives necessary to create a dynamic and <br />vibrant downtown for years to come. <br />To realize this aspiration, our approach is based on <br />the following factors. We view these as key to a <br />successful project approach and delivery: <br />N� 0 11 (, I A PN0 A C P � <br />Pl�'N 0 W I El D G El- S H A 11 �l G <br />C 0 N S E Ill S U S B U 11 L 1) 114 ('1'$ <br />E I k River's greatest wealth, is in its people„ who <br />we anticipate will bring an array of insight <br />and curiosity. Leveraging this resource means <br />making room for both general engagement and <br />targeted iini,fom,rpvatiio,ri-sharingtodig deeper into <br />topics of interest. We used targeted stakeholder <br />engagement, such as with brokers and developers, <br />to, ensure a variety of input is gathered to reach a <br />well-informed consensus on the best path forward. <br />C 0 N N 111 C T 10 14 14 A F; 11, 114 G <br />The downtown area is connected, and encumbered <br />by, physical aind economic networks locally, <br />regionally, and beyond. Our approach looks <br />at the relationships and dependencies, using <br />quantitative and qualitative data, to dernonstrate <br />the significance of downtown, and determine what <br />changes would mean at all levels. <br />C I A IiA C T]�6111 F!, D Il �! IIII4 (p" <br />S C1 E 14 A 11,111, 10 S <br />The transitional nature, of the downtown rneans <br />there is likely significant latitude in, exp�ioring <br />options towards defining this as a cohesive place. <br />This will include exploration of design scenarios <br />that consider options for land use, public reairni, <br />infrastructure, natural amenities, and other <br />improvements necessary to reinforce a unique <br />sense of place while remaining responsive to the <br />existing and stir rounding character. <br />11 U B L I C / P It I V ATE 11111 V E'S I'llill E N T <br />FIR A 14 1E, W 0 R K <br />Our team will ensure this project is grounded in, <br />an understanding of broader market realities, and <br />the specific disposition of properties within the <br />study area. In addition to addressing the technical <br />aspects of the downtown vision, we will also look <br />for implementation opportunities and tools to both <br />meet arid exceed expectations. <br />2 lJ U 0 0 W N 10 V,N 'i M AI J, M1, 1' 1 AN 1 1 IF, 1f IV I P, 14 N 3 <br />Page 93 of 372 <br />Page 195 of 249 <br />