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Division: <br />Completed by: <br />Date: <br />Performance Measure 2020 Actual 2021 Actual 2022 Actual 2023 Actual 2024 Estimated 2024 Actual 2025 Projected <br />Ice Hours: <br /> Hours Sold 1,104 2,680 3,367 3,606 3,800 4,199 3,900 <br /> Total Hours Utilized 2,801 3,761 4,469 4,598 4,600 4,763 4,600 <br />Turf Hours: <br /> Hours Sold 212 435 832 1,153 1,200 942.5 1,250 <br /> Total Hours Utilized 212 822 1,644 1,707 2,000 1,550 1,750 <br />Meeting Room Hours: <br /> Hours Sold 0 157 273 366 375 381.5 400 <br /> Total Hours Utilized 153 1,513 2,795 1,904 3,000 2,878.25 3,000 <br />Concessions Revenue $30,297 $17,927 $31,932 $146,257 $229,000 $107,571 $394,000 <br />Obtain liquor and catering licensing to enhance concessions capabilities for optimal revenue potential.Expand concessions services <br />Performance Measures & Goals for 2025 <br />FT Center <br />Joe Stremcha <br />July 5, 2024 <br />Division Goal Goal Objective/Task <br />Facilitate Marking Strategy that will drive customers to rent space and book large events on the FT Center <br />Identify specific programs and revenue streams to increase participation and customer base of the facility. <br />Increase current programming participation and revenues. Develop new facility programing opportunities to increase facility <br />usership and promote exposure of the facility amenities to our community and increase revenue. <br />Market the facility as a destination <br />Increase room and event rentals <br />Increase facility revenue <br />Increase facility programming <br />Work with Communications Division to develop and implement marketing that showcases the features of the facility. Develop <br />and attract non-ice events. <br />Page 28 of 68