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Elk RiverFest Updates for 2025 for Communications <br />Social Media <br />Currently, Elk RiverFest events/posts are posted on the City's Facebook and then shared on Parks <br />and Recreation and the Liquor pages. In 2023, just the city's posts alone reached almost 90,000 <br />people. However, in 2024, the posts' reach was less than 40,000 on all three pages. We believe this is <br />due to the content getting lost amongst regular City and Parks and Recreation content. <br />Due to these analytics and the growing success of Elk RiverFest, the decision has been made to <br />make a Facebook page dedicated to Elk RiverFest. This page is where Elk RiverFest events and <br />posts will be originally posted before being shared to other pages. Any ads will be run off this page <br />as well. Additionally, with Elk RiverFest having its' own page, we can post more often about history, <br />event details, sponsors, and more. <br />■ Objective <br />o Create a Facebook page solely for Elk RiverFest. <br />■ Cost <br />o Free. Ad costs will come during Elk RiverFest promotions. <br />■ Tools <br />o Facebook <br />■ Content <br />o General event information, historical facts, sponsorship opportunities, sponsors, <br />posts regarding specifics for the event, parking information, weather changes, vendor <br />highlights, and more. Importantly, launching the big changes for 2025. <br />■ Timeline <br />o Facebook page created by January 10, 2025. <br />■ Communication <br />o A communication plan encouraging people to like this new page will occur. We will <br />post on the City, Parks and Recreation, and Liquor pages encouraging people to <br />come follow the official Elk RiverFest page to learn about the new 2025 details. <br />o Additionally, we can include the new page in our City E-Newsletter, News Flash, and <br />promote on the website. <br />Website <br />Currently, Elk RiverFest has its' own webpages on the E1kRiverMN.gov site. In July 2024, the Elk <br />RiverFest webpage generated 6,465 hits, with 1,691 on July 27 (event date) alone. The Family Zone <br />subpage generated 2,425 hits and the Sips on Main subpage generated 2,204 hits. <br />These pages are hosted on a government site which means we are limited to how much space it <br />takes up (without overcrowding the other information) and how we can design the pages. <br />Page 243 of 381 <br />