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Other Advertising <br />In addition to promoting the festivities, our team helped push sponsorship opportunities via <br />social posts, signage, e-newsletters, and the website. The website was updated frequently. <br />Advertising for the events occurred in: e-newsletter, Chamber communications, posters around <br />town and in park kiosks, newspaper ads, NewsFlashes on website, homepage banners on website, <br />and social media advertising. <br />• • <br />Post=Event ve rt i s i n <br />A social media post was done the Monday following the event that showcased recap photos and <br />reached 2,821 people, had 3,798 impressions, and 73 interactions. This is significantly lower than <br />last year's recap, but this could also be because Meta adjusted their analytics. <br />The Star News had a large spread highlighting the event and what to look forward to next year. <br />Page 45 of 381 <br />