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Social Media Campaign <br />Sips on Main <br />Facebook Event <br />• 43 interested <br />• 8 marked going <br />• 8 invited <br />Why didn't we do any paid <br />Facebook ads? <br />The individuals discussing Sips on <br />Main with their friends probably do <br />not use Facebook events as much. <br />There were many tickets sold this <br />year, but it wouldn't hurt to boost <br />the event next year. <br />Bitly Link Clicks <br />• Presale Tickets = 363 <br />• That is 74 more than last year. <br />35000 <br />30000 <br />25000 <br />20000 <br />15000 <br />10000 <br />5000 <br />0 <br />Reach <br />Impressions <br />Social media posts had a variety of <br />graphics, photos, and videos used. <br />Elk <br />Reach is how many people received the posts on <br />their social media. Impressions is how many times <br />the posts appeared. Interactions is how many <br />times the post was liked, comments, or shared. <br />The highest performing posts were the videos and <br />general event graphics, with the boosted Sips video <br />resulting in 489 link clicks. <br />Interactions <br />