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Social Media Campaign <br />Orono Park Family Zone <br />Facebook Event <br />• 2.7K interested (1 K more) <br />• 119 marked going <br />• 72 invited <br />Fireworks Moved to Elk RiverFest <br />Fireworks had to be moved to Elk <br />RiverFest after being postponed from <br />the weather on Independence Day. <br />While these updates were posted in a <br />variety of places, one post reached the <br />most on Facebook: <br />• Reach = 16,813 <br />• Impressions = 19,020 <br />• Interactions = 113 <br />Social media posts had a variety of <br />graphics, photos, and videos used on the <br />city, liquor, and parks and rec pages. <br />_ <br />Th a nk you to our Signature Sponsor. <br />` 4►, <br />EDDD V[M DDAB ACTIVI41![ COMT[[T[ AND MORE <br />NDt <br />FirstSATURDAY . <br />���gank <br />JllLY <br />�� <br />— - �I%:DO <br />��43how <br />dMbMies <br />.. <br />f t' <br />27 'F <br />I REa <br />..�yr�e. <br />"" 1 <br />k"S" P.M. <br />' <br />Cam ny Partners <br />c n F. <br />Penns zoo <br />Thank you to Our Family Zonc Sponsors: <br />+ HERO <br />SI„ril <br />' <br />SHl; <br />\ <br />ffj``�y <br />1 • <br />Enterta nmenl <br />Par lfun <br />Face An"cus <br />Sandcastle CcnSraS <br />SCnsDhf T<nt <br />f%Amsdravi <br />FlK iI4EP <br />PW <br />Food hocks <br />Skatepark Shew <br />rlY1' - <br />— iKC JXJKCi <br />50000 <br />aDlne OeYDE <br />�,�� ,.. <br />Satt.`N^----omen[ <br />I db Aft <br />a <br />40000 <br />30000 <br />20000 <br />0 <br />Reach <br />Impressions <br />V <br />Reach is how many people received the posts on <br />their social media. Impressions is how many times <br />the posts appeared. Interactions is how many <br />times the post was liked, comments, or shared. <br />The highest performing posts were the event map <br />and the new additions to the event such as the car <br />show and entertainment tent. <br />Interactions <br />