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Performance Measures & Goals for 2025 <br />Division: <br />FT Center <br />Completed by: <br />Joe Stremcha <br />Date: <br />June 6, 2024 <br />(Jan 1 - May 31) <br />Performance Measure <br />2020 Actual <br />2021 Actual 2022 Actual <br />2023 Actual <br />2024 Estimated 2024 YTD <br />2025 Projected <br />Ice Hours: <br />Hours Sold <br />13104 <br />23680 <br />33367 <br />33700 <br />33800 <br />13582 <br />Total Hours Utilized <br />23801 <br />33761 <br />43469 <br />43598 <br />43600 <br />13946 <br />Turf Hours: <br />Hours Sold <br />212 <br />435 <br />832 <br />13087 <br />13200 <br />649 <br />Total Hours Utilized <br />212 <br />822 <br />13644 <br />13707 <br />23000 <br />13028 <br />Meeting Room Hours: <br />Hours Sold <br />0 <br />157 <br />273 <br />298 <br />375 <br />179 <br />Total Hours Utilized <br />153 <br />13513 <br />23795 <br />13904 <br />33000 <br />13385 <br />Division Goal <br />Goal Objective/Task <br />Market the facility as a destination <br />Work with Communications Division to develop and implement marketing that showcases the features of the facility. Develop <br />and attract non -ice events. <br />Increase room and event rentals <br />Facilitate Marking Strategy that will drive customers to rent space and book large events on the FT Center <br />Increase facility revenue <br />Identify specific programs and revenue streams to increase participation and customer base of the facility. <br />Increase facility programing <br />Increase current programming participation and revenues. Develop new facility programing opportunities to increase facility <br />usership and promote exposure of the facility amenities to our community and increase revenue. <br />Expand concessions services <br />Obtaining liquor and catering licensing requirements to enhance concessions capabilities to provide services in house. <br />Update facility maintenance plan <br />Evaluate the needs of the facility for maintenance protocols and establish staffing levels that will support facility mission and <br />goals. <br />