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ECC Communication Plan 3.2021 edited 1.18.2023 <br />Desired <br />Goal <br />Alignment <br />Objective <br />Strategy(ies) <br />Audience(s) <br />Tool(s) <br />Timeline <br />Outcome(s) <br />OPIR <br />Budget <br />Other <br />Direct/written status <br />Energy City <br />Presentations, <br />updates of ECC <br />Action Plan <br />Inform <br />Standing item <br />City Council <br />Web, FB, <br />Annually <br />Commission goals <br />(ECA3P ), 1, 2, <br />on mtg agendas <br />General public <br />news release <br />Create & integrate <br />Create brand - <br />branding in all <br />Consistency <br />ensure graphic <br />All <br />Ongoing <br />Consistency in <br />communications <br />and/or TIP <br />all messaging <br />included <br />Create four two <br />Focus on: <br />energy informational <br />ECAP 2 <br />Educate and <br />Home Bus., <br />General public <br />Video <br />Quarterly <br />Communication <br />videos annually <br />promote <br />Gov't., <br />July & Dec <br />Department <br />Recycling <br />Promote energy <br />Publish and/or <br />News <br />initiatives and <br />ECAP 2, 3 <br />Promote <br />release photo <br />cutline of <br />General public <br />Releases, <br />Once monthly <br />accomplishments <br />initiatives <br />Facebook <br />Photographically- <br />Take, publish, <br />Highlight energy <br />ECAP 3 <br />Inform <br />action and/or <br />General public <br />Instagram <br />4 x monthly <br />initiatives with <br />storytelling <br />images. <br />photos <br />Publish op-eds <br />Inform/ <br />Identify key <br />Local <br />"ar"""rr <br />Change in <br />and/or letters to the <br />ECAP 3 <br />Influence <br />initiatives <br />General public <br />newspaper <br />Quarterly & as <br />behaviors <br />editor <br />applicable <br />Acquire <br />Annually <br />Acquire <br />Survey <br />ECAP 4 <br />qualitative/ <br />Identify key <br />Target <br />Online survey <br />and/or as <br />feedback for <br />community(ies) <br />quantitative <br />initiatives, <br />audiences <br />tools <br />applicable <br />decision - <br />feedback <br />making <br />area+° , e*+„ <br />ni-wrletter e..rlier <br />h;4ndn, U; <br />Groo 3, n <br />or +e <br />IRf0FM, <br />cBtQ <br />General -pu 4is <br />.ae..a.+,,,e.,+S <br />MiRiMllrnOf <br />nAA+ a+„ <br />