04-28-1987 PC MIN - Laserfiche WebLink

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. . . Page 10 Planning Commission Minutes April 28, 1987 19. Sign Request by the Elk River Plaza Theater The Building and Zoning Administrator noted that Barthel Construction is requesting signage for the proposed theater in the expansion of the Elk River Plaza. A representative for the theater stated he was proposing to have six signs, one for each theater, with a total of 768 square feet of signage on the Highway 169 side of the building. Commissioner Fuchs stated he felt this amount of signage was excessive. Commissioner Kropuenske stated that Hagen's County Market was turned down for a similiar type sign because of the possibility of creating a driving hazard. The Theater representative stated that his business relies heavily on the marquee advertising especially since Elk River Star News has deadlines and they can't always get the advertisement for the movies in the paper and meet the deadline. Chairman Wilson stated advertises the movies. advertise by signage. he would like to be able to see a sign which He stated he felt the theater should be able to Commissioners Temple and Kropuenske both indicated they would like to see the theater advertise the theater on the highway side and to advertise the movies on the other side of the building. Chairman Wilson stated he felt a sign advertising the movies on the Highway 169 side of the building would be better than on the Freeport Avenue side. COMMISSIONER KROPUENSKE MOVED TO RECOMMEND TO THE CITY COUNCIL DENIAL OF THE SIGN REQUEST FOR THE THEATER BASED ON THE EXCESSIVE AMOUNT OF SIGNAGE REQUESTED AND THE DISTRACTION TO TRAFFIC ON HIGHWAY 169. COMMISSIONER MORTON SECONDED THE MOTION. THE MOTION PASSED 6-1. CHAIRMAN WILSON VOTED AGAINST THE MOTION. Discussion took place regarding the type and size of signage the Planning Commission would recommend to the City Council for the theater. It was the consensus of the Planning Commission to allow 500 square feet of signage for the theater to be split between the rear and front of the building with no changeable copy to be allowed on the 169 side of the building and further that the lights be turned off 15 minutes after the last show has started. The Planning Commission then discussed what signage regulations the other mall expansion tenants should be following; the new sign ordinance regulations or the signage allowed according to the sign resolution for the original mall tenants. COMMI SSIONER MORTON MOVED TO RECOMMEND TO THE CITY COUNCIL THAT THE ELK RIVER MALL CONTINUE WITH THE SIGNAGE ALLOWED IN THE SIGN RESOLUTION FOR THE ORIGINAL MALL TENANTS WITH THE EXCEPTION OF THE THEATER. COMMISSIONER FUCHS SECONDED THE MOTION. THE MOTION PASSED 7-0.