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. . o . 54. Retback. The shortest horizontal distance between the lot line and the foundation wall of the building or the illlow'lble building line as defined by the yard requirements contained in this Ordinance. 55. Sign. A name, identification, display, illustration or device which is affixed to or represented directly or indirectly upon a building, structure or land in view of the general public and which directs attention to a product, place, activity, purpose, institution or business. 56. Sign, Advertis~. A sign which directs attention to a business, commodity, service, actlvi ty or entertainment not necessarily conducted, sold or of fered upon the premises where such a sign is located. 57. Sign. Business. A sign which directs attention to a business or profession or a commodity, service orentertalnment sold or offered upon the premises "'here such a 'sign 18 loca ted. 58. Sign, FJashln~. Any illuminated sign on which such illumination is not kept stationary or constant in intensity and color at all times when such sign is in use. 59. ~ign, Illuminated. .Any sign which has characters, letters, figures, designs or outlines illuminated by electric lights or luminous tubes as a part of the sign. 60. ~ignl N lmepla t~. Any sign which state1 the name or address at' both of the business or occupant of the lot where the sign is placed. 61. SiRn, Rotating. A sign which revolves or rotates on its axis by mechanical means. 62. Sign. Surface Are;! Of. The entire area within a sing'le continuous perimeter enclosing the extreme limits of the actual 81gn surface, not including any structural elements outside the lim1t:s of such sign and not forming an integral part of the display. Only one side of a double-faced or V-type sign structure shall be used in computing total surface area. 63. ~ign, Temporarx. A sign which may be utilized for a limited period of time as determined by the City. 64. Si te Plan. A plan drawn approximately to scale but not necessitating a survey, showing uses and structures proposed for a parcel or lot which delineates as appropriate, the following: property line location and dimensions, streets and alleys. the location and size of all existing and proposed structures. location of existing and proposed utility lines and easements and major landscape features and' open Bpaee. 65. ~!.2..!:l. That portion of the building included between the surface of any floor and the surfrlce of the next floor above it or if there is no floor above it, the space between the floor and the ceiling next above it. 66. Street. A public right-of-way which affords a primary means of access to abutting property. See definitions at Section l008.06(2)(mm) of the Code. , 67. Structure. Anything constructed or erected, the use of which requires more 6.