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101 ) <br />Highway 169 Commercial <br />The city should continue to leverage the Highway 169 area <br />which draws patrons from within and beyond Elk River and <br />plays an important role in supporting the city's tax base. <br />The Highway 169 commercial corridor is surrounded by <br />established neighborhoods and has limited opportunities <br />for expansion; therefore, this area should be prioritized for <br />strategic reinvestment to reposition underutilized portions <br />of the corridor and better situate them for destination/life- <br />style experiential shopping. <br />Highway 169 Commercial <br />Update Development Standards <br />for Highway M Corridor <br />Commercial Reinvestment <br />Currently, much of the development that occurs in Elk <br />River is approved through a Planned Unit Development <br />or other quasi-judicial process that requires multiple <br />meetings and adds time and cost to development. To <br />streamline development approval and spur reinvestment <br />and new development, the city should consider updating <br />the development standards for commercial development <br />along Highway 169. By enhancing development standards, <br />the city can allow for more uses and development to occur <br />as of right, knowing that improvements and amenities that <br />were once only achieved through conditions placed on <br />approvals are now requirements. <br />Updates could include, but should not be limited to <br />requiring: <br />• Monument signs and wall signs with individually affixed <br />letters, <br />• Public gathering spaces, <br />• Screening of service areas such as loading bays and <br />trash/recycling receptacles, <br />• High quality building materials, <br />• Facade articulation, <br />• Pedestrian circulation/sidewalks that connect to all build- <br />ings on the site and adjacent sites, <br />• Minimum storefront transparency to allow visibility into <br />stores, <br />• On site stormwater management. <br />Elk River Comprehensive Plan • Economic Development Plan <br />DICL\arri]C1CIMAI�VAVKOILII Wo <br />61 <br />