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Prioritize Wayfinding <br /> In 2020,the City completed the final phase of the adopted <br /> ^lr, Wayfinding MasterPlan.The Plan ensures consistency and <br /> I continuity for all City signage throughout Elk River and <br /> enhances the overall brand of the community.Wayfinding <br /> also helps to market City amenities and promote economic <br /> r�-- development.As the next step in the City's wayfinding <br /> ` y campaign,Elk River should consider establishing Down- <br /> 1 town gateway signage at Jackson Ave and Railroad Drive <br /> and Main Street and Parrish Avenue. <br /> k; l <br /> ! Engage Students in the Design of Banners <br /> In addition to gateway signage,the City should consider <br /> developing standard streetlight banners that can be <br /> displayed year round in the Downtown as well as seasonal <br /> and temporary streetlight banners to provide variety and <br /> interest.The City should work with the school district to <br /> .. engage students in an art competition to design streetlight <br /> i banners that represent what the community means to <br /> them.The City can ensure student designs complement <br /> the overall branding strategy for the Downtown by setting <br /> a theme for colors and design elements that should be <br /> utilized.Utilizing student art in these banners would set <br /> the community apart and highlight one of its greatest <br /> assets,its schools. <br /> '$_ <br /> •,.` k <br /> u <br /> 7 <br /> L <br /> Student Designed Banner,Fairfield CT <br /> 68 Economic Development Plan Elk River Comprehensive Plan <br /> DRAFT FOR REVIEW ONLY <br />