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Performance Measures & Goals for 2022
<br />Division:Communications
<br />Completed by:Tina Allard, City Clerk
<br />Date:
<br />May 28, 2021
<br />2019 Actual2020 Actual2021 Estimated2021 YTD2022 Projected
<br /># of pages viewed on website434,785520,021435,000197,909520,000
<br />Visits to the website350,540446,230400,000172,568450,000
<br />60 at current staff
<br />Total number of productions48315524level
<br />YouTube views44715,0926,0003,8626,500
<br />YouTube impressions35,10031,44840,00028,20945,000
<br />Facebook likes2,7083,3023,7003,5103,900
<br />Facebook followers7003,5094,5004,0195,000
<br />Facebook average daily post
<br />reach2,0702,1232,5001,4232,700
<br />Facebook total reach755,550774,895405,000208,780550,000
<br />Division Goal Goal Objective/Task
<br />Market Furniture and Things Center.
<br />Market Liquor Operations
<br />Enhance community awareness of city functions
<br />and amenities
<br />169 Redefine Communications Effort
<br />Design and execute dedicated communications campaigns across mulitple media
<br />platfroms, such as Active Elk River, Farmer's Market, and Elk Riverfest.
<br />Distribute public service announcements, notices, and educational videos though
<br />Public education
<br />various media tools.
<br />Unified messaging to build public trust and Work with departments to ensure the delivery of internal and external communications
<br />transparencyis unitied and consistent with the city message, brand, and vision.
<br />Photography, signage, logo creation, design creation, and brand consistency
<br />Graphic design services
<br />throughout each program.
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