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<br />City of Elk River-Branding Proposal <br /> <br /> <br />1. PROJECT UNDERSTANDING <br /> <br />The City of Elk River want to contract with a firm to develop environmental graphic standards for the <br />Furniture and Things Community Event Center. The services will include the following tasks: <br /> <br />• Banner Signage Design <br />o Color palette: including primary and secondary colors to use <br />o Layouts: recommend layouts and sizes per piece <br />o Typography: font styles and size standards <br />o Logos/Images: recommend logos/images and their typical placement within the layout <br />• Graphic Imagery Development <br />o Suggest locations for graphic displays <br />o Develop graphic ideas based on the initial work completed by 292 during the building design <br />phase <br />o Develop options to allow graphics to be incorporated into the facility over time <br />• Implementation <br />o Display guidelines: hanging heights and spacing <br />o Materials: type and thickness <br />o Methods: recommend hanging and fastener methods <br />o Placement: recommend locations in the building <br /> <br /> <br />2. SCOPE OF SERVICES <br /> <br />The scope of services includes the following: <br />• Floor plans showing locations for the different types of graphics <br />• Graphic artwork in Ai file format <br />• Meetings with facility management, marketing, and interested stakeholders to brainstorm and help <br />define the scope of the environmental graphics plan <br />• Develop a user-friendly design manual to provide to prospective project partners, including <br />advertisers, youth sports associations, high school/school district, senior center partners, etc. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />