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<br /> <br />Elk River EDA Strategic Plan | 15 <br />improving communication about their availability and evaluating their fit <br />with business needs. <br />o Make additional and ongoing efforts to promote the Energy Efficiency <br />Improvement Loan program in order to increase its utilization. <br />o Conduct an evaluation of the Downtown Revitalization Financing Loan <br />program to ensure that the resources that it provides are adequate for and <br />suited to the needs of downtown buildings, so as to preserve the historic <br />integrity and character of downtown Elk River. <br />6. Together Elk River. Continue the Together Elk River program to <br />promote shopping at local businesses. <br />o Support the continuation of the Together Elk River program, and its <br />adjustment to meet the evolving needs of the City, such as support for <br />businesses along Highway 169 who may experience reduced customer <br />traffic due to the construction project. <br />7. Hospitality. Strengthen tourism to Elk River, and support business <br />and household visitors, and food and beverage businesses, by <br />attracting additional hotel development. <br />o After the post-pandemic stabilization of the hospitality industry, commission <br />a hotel market study to analyze the market demand for a new hotel in Elk <br />River, and identify the hotel brands that may be attracted to potential <br />locations in Elk River. <br /> <br />