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TITS IF ELK RIVER PR'JP_iSAL <br />Sponsorship Asset Inventory & <br />Valuation <br />SUMMARY OF SERVICES The Superlative Group was retained tc <br />inventory all of the assets of the Chicago Park District that would <br />be marketable to sponsors. This included CPD events, programs <br />and tangible assets. Superlative ranked each asset with a priority <br />on the most valuable items. The top down approach allowed the <br />project team to generate a significant amount of revenue for the <br />client. Superlative successfully closed sponsorships with Kraft <br />Foods' Tombstone Pizza brand for CPD's Halloween event, the <br />Haunted Sanitarium, MTD Products as the "official lawn ca <br />equipment" sponsor of CPD and Bally Total Fitness for indoor and outdoor fitness events. <br />35 <br />