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ILE-JPEPL�JI'E F,_ IP -IT', _F ELF` PI,'EP, <br />Naming Rights & Pouring Rights <br />Consultation Services <br />SUMMARY OF SERVICES The Superlative Group was hired by the Meet <br />Minneapolis Convention & Visitors Association to seek out an <br />exclusive single -source soft drink sponsor to supply the <br />Minneapolis Convention Center with all its needs for beverage Minneapolis <br />vending machines, selling and distribution. Superlative Convention Center <br />provided Meet Minneapolis with advice and consultation <br />throughout the process of conducting negotiations with potential exclusive soda <br />vendors including coordinating meetings and conference calls, exchanging offers, <br />business terms and other duties deemed necessary by Meet Minneapolis. Superlative <br />secured a 10-year, $1 million pouring rights agreement with Pepsi and was subsequently <br />retained as the Naming Rights and sponsorship consultant to Meet Minneapolis. <br />23 <br />