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PHASE II; STRATEGIC SALES CAMPAIGN DEVELOPMENT <br />Superlative's main priority is to generate maximum revenue for our clients. Upon <br />completion of Phase I, Superlative recommends immediately moving forward with a <br />strategic sales campaign, beginning with the client's most valuable opportunities (e.g., <br />Naming Rights, Title/Presenting Sponsorship, etc.). Prioritizing assets in this manner <br />ensures optimum revenue generation by taking the largest asks to market first. To <br />ensure that coverage is comprehensive, Superlative uses a systematic approach to <br />contact marketing partners. <br />PROSPECTING <br />• Collaborate closely with the City of Elk River leadership and development teams <br />on recommendations they may have; <br />• Exhaust Superlative's contact database of thousands of corporate contacts, which <br />is continually updated; <br />• Identify and research prospective corporations through various subscribed <br />databases to match the marketing needs of corporations with the logical and most <br />valuable marketing assets of the City of Elk River; <br />• Promote sales campaign with a description of the City of Elk River's initiatives <br />through a myriad of resources; <br />• Create presentation material that will provide specific information for potential <br />investments and/or partnerships with the City of Elk River as part of the Naming <br />Rights program, including: <br />o Market/Demographic data; <br />o Measured media value; <br />o Value justification for unmeasured media; <br />o Naming Rights benefits and options; <br />o Options for renewal; and <br />o Financial investment. <br />NEGOTIATING AND COMPLETING AGREEMENTS <br />Superlative will assist in any way that is comfortable for the City of Elk River. <br />Superlative's executives can be the upfront negotiator or advise the City of Elk River <br />stakeholders, depending on your desire and needs. <br />PRESENT AGREEMENTS TO THE CITY OF ELK RIVER EXECUTIVES AND THE MEDIA <br />Superlative is well versed in the appropriate procedures for announcements to local and <br />national media outlets. Superlative will work with the City of Elk River to accurately <br />present a negotiated corporate partnership to the appropriate executives and media. It is <br />important that partnerships be communicated accurately, both financially and <br />politically, while being cognizant of objections and concerns. <br />pl� <br />