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PROSPECT IDENTIFICATION <br />As a final step, Superlative draws upon its extensive background in partnership sales and <br />its proprietary database to outline prospective partners for each sponsorable <br />opportunity. This database includes both category identification and major corporate <br />partners within each category. In our experience, optimum revenue generation is <br />attained when there is a comprehensive understanding of: <br />• The inventory available; and <br />• How that inventory aligns with the needs of potential sponsors. <br />Superlative's experience in identifying and documenting marketing rights, combined <br />with our knowledge of (and relationships with) large corporations, will give the City of <br />Elk River the tools to ensure the maximum revenues are leveraged out of every <br />corporate partnership. <br />7 <br />