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  <br />Is your website strategy performing as  <br />planned?   <br />  <br />Your website strategy is the foundation to growing your  <br />visitors and attracting workers and businesses. Our  <br />GateKeeper’s know your strategy and your community.  <br />We are your watchdog for success. Coupled with a strong  <br />strategy is the right metrics and analytics.   <br />  <br />Have you figured out what your content should be about? ​There is a wide array of topics you can and may  <br />want to share with your audience to meet the specific goals and objectives of your organization. But one rule  <br />always applies: ​Don't make your content about you. Make it about your audience​. Make it about the stories  <br />they love. Those stories stand out from the rest, and it is because they engage and resonate with them. Lastly,  <br />don’t underestimate the power of social media, it is the perfect way to amplify your online presence and mobile  <br />devices are on almost everyone’s hands these days. If you have a success story, share it with the world!   <br />  <br />Numbers don’t lie.​ The ultimate goal of reviewing data is to take action, based out of real information you have  <br />and shows which content is performing so you can take advantage of that and then expand and increase the  <br />results, but also to find out which content pieces are not working as planned so you can make any necessary to  <br />your strategy. By doing this, you can focus on the type of content that is producing the best results (and more  <br />visits to your website), allowing you to make better decisions on how to leverage your marketing resources and  <br />increase your site engagement. By focusing on what motivates and engages your audience and having the ability  <br />to create and share the content they want, ​you become a resource.  <br />  <br />  <br />Yes,it’s official.We are now well into Summer and communities across the country are looking their best.                   <br />It is the perfect time to get out and shoot some great photos that will help to keep your web presence                      <br />warm over the winter. Have a successful third quarter!   <br />  <br />The Golden Shovel Team.  <br />  <br />  <br />  <br />  <br /> <br />Golden Shovel Agency  <br />Groundbreaking Economic Development Communications  <br />  <br />Page​ 4  <br />   <br />