4.1. ERMUSR 05-14-2019 - Laserfiche WebLink

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ERMU Management Policy—A.26 Communications Policy • Personal social media account names or email names should not be tied to ERMU. GUIDELINES FOR SOCIAL MEDIA: ERMU believes social media is an important and effective way to reach new audiences and communicate important information to the community and its stakeholders in a timely manner. ERMU has an official Facebook, Twitter, Linkedln, Instagram, and YouTube page.Additionally, ERMU also maintains an official website. These official social media communication tools have been created with approval by the general manager and are overseen by the executive administrative manager. All current and future social media sites that represent ERMU must adhere to the following general guidelines: • The type of page is"government." • The communications coordinator will standardize and provide all site displays to include the ERMU logo and other pertinent information. • Will be based on a template to include ERMU branding and identity style. The communications coordinator will provide the template. • A social media application shall not be used unless it serves a business purpose, adds to the user experience, comes from a trusted source, and is approved by the executive administrative manager. ERMU wishes to ensure that sanctioned applications are kept to a sustainable number, policies are followed, and branding is consistent. • All passwords must be provided to the executive administrative manager. • Any new social media applications proposed for ERMU use must be approved by the executive administrative manager, IT, and the appropriate department head. • Page visitors shall be notified that the intended page purpose is to serve as a public communication tool and all page information and its list of fans are public records subject to the Minnesota Government Data Practices Act. • Page visitors shall be informed that ERMU reserves the right to remove any comments that include offensive language. • Posted photos or videos of people require permission. Do not post photos that infringe on trademarks, copyrights, etc. Give appropriate photo/video credit. • Do not post information affiliating or advocating ERMU with/for a political party or candidate. • Where possible,posted content should contain links redirecting users to ERMU's official website for in-depth information, forms, etc. • Postings shall be grammatically correct. • ERMU reserves the right to shut down any social media account due to violations of law or ERMU policies, and/or employee termination. • Adhere to areas of your business expertise and provide your perspective on your current activities and those of your industry. • Always think before posting; if it causes you to pause or question if it is appropriate, it most likely should not be posted. • Be aware that by identifying yourself as an ERMU employee you are creating perceptions about yourself and about the utility. Be sure all content associated with you is consistent with your work and ERMU's professional standards. Page 3 of 6 353