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contains both known or fixed components as well as variable or unknown components.To <br /> measure performance, ERMU uses a monthly financial report.This report is a tool used to <br /> gauge performance, collect data needed to make corrective actions as needed to move the <br /> organization toward the short term goals established by the budget and Annual Business Plan, <br /> but also to move the organization toward the long term goals and direction established by the <br /> Strategic Plan. Monthly reports provide information for what has already happened. Their value <br /> comes from the interpretation of the data applied toward achieving the annual short term goals <br /> and the farther out long term goals and vision. The Annual Business Plan is a short term <br /> forward looking tool dependent upon backwards looking data analysis. <br /> Review of the Strategic Plan <br /> All policies, decisions, initiatives, and tasks by ERMU on behalf of our consumer owners should <br /> be in direct line to the ERMU Mission. All planning is conducted through a process which <br /> categorizes initiatives under commission adopted planning themes aligned with our mission, <br /> vision, fundamentals, and values.This framework clearly defines how ERMU is expected to <br /> operate.This process is intentionally transparent to our consumer owners. <br /> The following include highlights, challenges, and results from the 2018 initiatives as well as <br /> forward looking initiatives and goals: <br /> Theme 1: Communication —Improve the effectiveness of our communications inside the <br /> organization, with our customers, and with the community. <br /> • Branding Plan —Staff successfully developed a comprehensive Branding Plan which <br /> included a style standards guide identifying approved fonts, colors, logos, and taglines. <br /> The plan is currently being implemented. The completion of this initiative leads into a <br /> 2019 initiative to develop a Communication Plan with a messaging guide.All of these <br /> initiatives build the foundation for a forecasted 2020 initiative to completely update the <br /> ERMU website. <br /> • Customer Satisfaction Feedback Tools—Staff evaluated existing processes for customer <br /> feedback and developed new methods for soliciting usable feedback to improve <br /> services. New methods were implemented concurrent to existing methods for <br /> evaluation. Unfortunately, this initiative did not improve the feedback data. Rather, <br /> overall feedback diminished substantially. And, the data received was in a comingled <br /> format blending feedback for ERMU and city service.The blended feedback made it <br /> nearly impossible to separate ERMU relevant data for evaluation and action.This has led <br /> to a 2019 initiative to develop improved bill presentation clearly identifying ERMU and <br /> city services, and to develop improved customer satisfaction feedback tools which will <br /> separate feedback to the appropriate service buckets. <br /> • 2017 Annual Report—Staff successfully developed a "short" version template for the <br /> annual report.The short version allows for economical distribution to our customers in <br /> a format more likely to be read. This template was well received and is being used for <br /> the 2018 Annual Report. <br /> Page 2 of 7 <br /> 74 <br />