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phones to apply for jobs? What is the actual unemployment number and what does that mean?  <br />In this cutting edge webinar we will discuss these trends and show you have to use and build your own toolkit  <br />for workforce attraction. The webinar will be ​October 18th, 11:00 AM - 12:00 PM CDT ​​ ​​and​ ​​registration is free,  <br />but space is limited. ​Save your seat ​​here​​!  <br />How To Follow Up With a Lead  <br />They visited your website ten times -- what do you do next? In this webinar we will discuss  <br />how to initially open up the dialogue with a potential business looking at moving to your  <br />area. Items such as communication tactics, follow-up, and turning the lead into a deal will be  <br />discussed with experts in sales and economic development showing you just how to  <br />capture the lead. The webinar will be ​November 8th, 11:00 AM - 12:00 PM CST ​​and  <br />registration is free, but space is limited. Save your seat​ ​here​​!  <br />  <br />How to build a successful website strategy?  <br /> <br />A successful community awareness campaign begins with a  <br />robust content management strategy with strategic SEO  <br />processes, and to become relevant in your industry, you  <br />need to provide others with value and remarkable content.  <br />Content is king, and quality content can significantly help  <br />you improve your overall results and get the best out of your  <br />marketing efforts.   <br />  <br />Don't make your content about you, make it about your  <br />audience:​​ While it is true that metrics can play an important role for an organization and help to better  <br />understand how things work, creating and sharing great content is an essential piece for building trust with your  <br />audience. Golden Shovel Agency clients that see consistent growth in their website traffic, regularly share  <br />success stories and relevant content to build a following. Our conclusion? Remarkable content and community  <br />awareness is the key for a successful website strategy.  <br />  <br />Lastly, don’t forget that social media is a great outlet for amplifying your online presence. if you have a success  <br />story from your website or social media, we would love to hear about it! Let us celebrate your successes with  <br />you! Here is to a thriving 4th Quarter of 2018!  <br />  <br />Stay connected,  <br />The Golden Shovel Team.  <br /> <br />Golden Shovel Agency  <br />Groundbreaking Economic Development Communications  <br />  <br />Page​ 4  <br />   <br /> <br />