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●Somewhere Between Site Selection and Storytelling: ​​Economic development organizations face hard  <br />choices. To encourage investment and job growth, they must make certain decisions. They cannot be all  <br />things to all people. To a large degree, an EDO must bet on certain aspects of a community to be  <br />effective. Site selection is a changing landscape, staying on top of the current trends and features is  <br />important for your local economic development. Knowing how to tell the story to match the changing  <br />trends is even more important. In this Webinar team members from Golden Shovel discussed the changes  <br />in site selection and how an EDO can stay on top of the curve with storytelling. ​Did you miss the live  <br />session? ​​Watch the recording here!  <br />●Catching the Lead: Tools and Best Practices: ​​Where do leads come from? Where do they go?​ ​In this  <br />webinar we will lead you through a discussion about how to best attract leads, and how to track them, as  <br />well as what to do once you have them. Focusing on best practices and tools, this webinar is for any EDO!  <br />You can watch the recording here!  <br />●Building a Strategy Framework in Five Minutes:​​ In this webinar, Golden Shovel’s Marketing Director,  <br />Kirstie McPherson walked through how to create a simple strategy framework in five steps: this process is  <br />critical to building a successful plan. Your organization's strategy should start with five basic components:  <br />purpose and goals, advantage, target, marketing, and lastly, niche. These components, if built correctly,  <br />can provide a solid framework for use in grant writing, business attraction and workforce campaigns as  <br />well as internal stakeholder communication.​ ​Watch the recording here!  <br />●Site Selection - Mitigating Risks Through Documentation:​​ In the world of corporate site selection, three  <br />decisive factors come into play: Location, Real Estate and People. Site certification is all about proof that a  <br />plan is in place mitigating a variety of risks associated with a specific site. In this webinar, Dean Barber,  <br />Principal of Barber Business Advisors (BBA) , offered an overview of the different stages for site  <br />certification and how to achieve the process of building the necessary documentation. ​Click here for the  <br />recording!  <br />Save your seat for our upcoming Free Expert Webinars! <br />Trends in Workforce Attraction - How One Toolkit Can Change Your Perspective  <br />Workforce attraction is crucial in economic development - without the workforce and enough  <br />potential employees - your business attraction can suffer. What does workforce attraction  <br />actually mean? What are companies actually looking for here when deciding where to locate?  <br />And more importantly, how do you even find this potential workforce? It all starts with  <br />understanding the trends in the current workforce system -- how many people use just their  <br /> <br />Golden Shovel Agency  <br />Groundbreaking Economic Development Communications  <br />  <br />Page​ 3  <br />   <br /> <br />