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<br /> Chapter 2. Design Review 29
<br /> motorists, stations emphasize
<br /> self-service and incorporate con-
<br /> venience stores selling quick
<br /> snacks for the road. Fast-food
<br /> chains configure sites to allow
<br /> ample parking and easy auto ac- -
<br /> } cess to and from the drive-
<br /> through window. The cumulative 4 :
<br /> effects of such design features are " r ^"'
<br /> r structures and sites that disregard _ s"
<br /> their surrounding community .^ _ "�,' _ ,
<br /> context in favor of the bottom - ya - '- +'
<br /> line,allowing marketing concerns Ir. y•tra ;i t "," ,. �,
<br /> to trump aesthetic compatibility. .: -fir
<br /> Fortunately, many such chain rk_�, t' j,�,:
<br /> stores are locally owned,and rode- + ."• f%'� r �_
<br /> ``
<br /> pendent franchise owners have 4 'v
<br /> significant say over such impor- I 4 f
<br /> I a
<br /> taut design issues as decor and � ; • t I .-
<br /> landsca landscaping. Some independent ,r' .•,. Er+rnANLE _ Ii.,i 11 t -
<br /> P b P r:�
<br /> owners have learned that compati- �, ��- �. •_, .
<br /> .k bility with the surrounding neigh- ® i, - , ; ; s '
<br /> ;j borhood makes good business - `; " ' '* ` "'°T=ars"""= '`. r '' H
<br /> sense. In Asheville, North Car ::;," .;Z r*M-�?".' -0' z •M .- ,• _ "•-- , • - --, •• . .. .
<br /> ;y ',,;,4-4- ".�.-�;`�'X C-lr m"�r�:, •-^��',� •i�w i, ,` y,.�a ^.-,'"v:`4:;;",-: _
<br /> olina, for example, one new chain �?^' •�t�`�v..•<',�,,:, "•: •� - - _ �'
<br /> �� as station in the Biltmore Station _ '��'" •'�.�.u.� t�"<.'` ='= �" ��'"> `�� }'r $��� F �-"-"`'
<br /> neighborhood has been designed T' i.�� _, ;'.,t, ,` '::;`,; , , ,; ;•
<br /> .'t- "'.`�..Liai A „--,4,i,...x.. *�,t. Yr„ E..? ••.:,,5 i'P .:T. _. ',
<br /> 0
<br /> so sensitively that it almost looks �. .f. yrs ;Nft ' �.E"' ,,�twr '':i -fi„ t.,.,�;ay,r,
<br /> like an annex to the adjacent, his . ._.7-.,,‘ '', _ �„:-,_.-,'' z,, '"
<br /> - "., .. i'°.1':r._ ,! 'ii; .;' Jt'.;. - <=;iq+�Gi . 't':"rk i1 r .
<br /> M amu".'4r:ky`. l trt`1'• yr.-�- ,' 15' - -s r:
<br /> - .,.• ^- �. _ •^,-. . ,f.. �;M . a' _��� ,.t�,=.., rr:.E t-,.reap,�ri'.(F w �i
<br /> •
<br /> toric church. The station's owner - - _ •:_J--,4- "" • r_'"'' ' 7.` ,'" t'
<br /> ��+� � ,:.„_!:74,x_.;11, � ''� `y —... Y•_.,.- .`x 4:kk•-f"3�.s 4�.Ti rFTiv.n r,yC�r•�rr,,T',Y h,- �.y-�,_{i
<br /> notes that his profits are much � y'�x:�� _ ` ..• G�' t,,,��, �,
<br /> A higher than they would be if his =? ' e'r- ;,_' , _ -; m t'1 -.4,,._ _ Ck- ';4v .', ' Z,-��*+
<br /> station looked like any of the sur- --:, := _ "rEF _"` f:",r " '� ��'
<br /> rounding cookie-cutter chain out- Marty Roupe
<br /> lets (Clark 1996).
<br /> Not wanting to rely exclusively
<br /> on enlightened franchisees, how- Sensitivity in design
<br /> ever, local governments are using _ _ �. can make corporate
<br /> design review to require higher- " _ a,,,• franchises good
<br /> quality development from the �""" """ neighbors and makes
<br /> franchises. They are requiring the
<br /> _.".1.....06' ; , =�.,..,.,�_ - good business sense.
<br /> same types of features, discussed =, , .•. Here, two McDonald's,
<br /> above, that are being applied to W'"'
<br /> ,_'.7,?,,,- one in Hilton Head,
<br /> 1""--` s ,
<br /> big-box retailers: sensitive land- ,'':* '.u' t °rT South Carolina(above),
<br /> scapmg,smaller signs,appropriate ,ss „Q„..':.;,-,,,,,„-,.::,-;-- -, ' __ '-,
<br /> = ' "' •'�`"'"'•• and the other in
<br /> lighting,setbacks uniform with ex-
<br /> =••=s.,-- -4.'. ,w µ ih • �—z Sedona,Arizona(left),
<br /> isting development, muted colors, =a"Y";,• 3r"reJ' `"�' -.4-.- - -- reflect the colors,
<br /> et T and architectural styles and mate- _:-,,;_ .- : textures,and materials
<br /> rials consistent with local tradi- .5, �'„� •; that are typical for
<br /> tions.Also, recognizing that drive- '`,6 .. `, • their respective areas.
<br /> through windows are major -
<br /> sources of revenue for fast-food
<br /> Marya Morris
<br /> restaurants, local governments are
<br /> conditioning approval of such
<br /> windows(if allowed by the under-
<br /> lying zoning restrictions)on the in-
<br />
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