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<br /> Chapter 2. Improving the Appearance of
<br /> Commercial Corridors
<br /> For the road cannot be considered in isolation. It is Communities have enlisted the services of landscape archi-
<br /> not just a track for motorists; it is an all-embracing, tects and other design professionals to devise requirements
<br /> all-penetrating network that, together with the vehi- for landscaping and screening adjacent to the right-of-way.
<br /> cies on it, the signs, the bridges, the roadside ancil- Highway departments and public works offices have been
<br /> laries, is an integral part of our life and landscape. asked to set a better example for private landowners by
<br /> —(Raymond Spurrier, Man-Made America, 275) designing and installing public improvements that
<br /> enhance the appearance of roadways and roadside areas.
<br /> In recent years, many planners have begun to think of Transportation planners and traffic engineers have been
<br /> roadways as more than just transportation conduits. called upon to analyze the impact of new developments
<br /> When planning for new growth and development along on adjacent transportation routes and to suggest appropri-
<br /> major roadways, they have recommended the clustering ate access controls and site plan requirements for emerg-
<br /> of retail and commercial uses at or near major intersec- ing corridor areas. Despite these efforts, however, the
<br /> tions. New sign codes have been drafted to better control ubiquitous strip, with all of its attendant problems, is still
<br /> the spread of billboards and signs along the roadside. very much a part of the urban landscape.
<br /> Commercial corridors have been the subject of derision
<br /> for decades, yet the features that characterize these areas
<br /> Unfortunately, cliched images of the commercial strip have not changed much over the years. Today's corridors,
<br /> landscape are often accurate. A number of pictures could have like yesterday's strips, drags, and ribbon development
<br /> • stood in for this one of a commercial corridor in Tacoma, areas, share a number of common components. Among
<br /> Washington. the characteristics that have come to epitomize the com-
<br /> mon commercial corridor are:
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