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TECHNICAL EXPERTISE • .Marketing/Research/Technology„In,formation Cargill's Marketing/Research and Technology Information staff consists of professionals with experience in feed and related agribusinesses. Marketing programs are designed with a comprehensive approach to understand the • internal and external environments in order to identify,develop,and exploit competitive advantages. Fundamental principles of marketing are combined with a thorough analysis of the marketplace to create effective programs for execution by local business managers. Our Animal Nutrition Research Group is responsible for maintaining Cargill's leadership in delivering animal nutrition technology through feed products and programs. This responsibility includes the development of new technology through (1) animal research at Cargill's own research facility, (2)joint research efforts involving Cargill's Central Research Department, (3) research conducted in cooperation with universities, and (4) adaptation of technology developed by independent research organizations. Our research is focused on identifying competitive technologies which will effectively deliver key benefits in a manner which will be profitable to Cargill as well as our customers. Our research efforts have brought significant new technologies to livestock producers throughout the world. These innovations include patented feed formulations such as: • Liquid supplements for cattle with controlled release of nonprotein nitrogen. • Intake regulation systems for livestock fed ad libitum. •A new approach to formulating rations for dairy cattle considering dietary amino acid needs. • A method for using liquid ingredients to make a solid-feed supplement for cattle. Other examples of product concepts which have contributed to Cargill's leadership in animal nutrition technology: • Using computer-based models to forecast animal performance. • Acgres.iv,, ?,.,lic^^er ,.. t',.7',"-thLtriC amine acid. tit r'. ritional needs of young livestock. Phased-feeding and situation-dependent nutrition recommendations which tailor feeding programs to local economics. • Forage treatments which Improve nutrient presa,vaticn, "-creasing the value of home-grown feedstuffs. Our Research Grout, continually looks for improvement in the methods for specifying the formulation of animal feeds, including identification and evaluation of new ingredients and nutrient specification systems, This is an • essential role in Cargill's commitment to be a leader in the sourcing of nutrients at the best possible cost. Cargill's staff of Technology Information Managers is responsible for accomplishing the transfer of knowledge and technology throughout Cargill's worldwide feed business. The most current computer technologies are used to gain timely access to knowledge from around the world. The Cargill Information Center, universities and other research institutions complement the available literature as effective knowledge resources. Cargill's Technology Information staff enhances this knowledge to make it a part of our business plan. Cargill has been a leader in the development of computer software to transfer formulation and decision-making technology into the field, close to the customer. Systems such as the Cargill Feedlot System, Cargill Dairy System, Cargill Swine System, Profile (dairy herd record analysis), and the Cargill Sow Record Program bring valuable services to livestock producers. In addition. the recently introduced Information Products Database suppers Cargi;i personnel by helping them quickly locate knowledge resources. Cargill's Information Managers provide support for questions from operating units on the appropriate application of technology at the local level. Requests concerning ingredient utilization and quality control, product design. and livestock management are handled in a prompt and professional manner. Visits to operating units are conducted proactively to learn more about the local business and "on request" to address specific situations. Management/Training Cargill's Worldwide Feed business is led by David Larson (President of Cargill's Feed Division since 1983 and past Chariman of the American Feed Industry Association) and his team of 8 senior managers, all of whom have vast experience in both the U.S. and the international feed marketplace. Managerial guidance is provided through review of operating reports, regular personal contact to discuss current issues in the marketplace and regular trips to provide in-depth review and suggestions for improvement. r