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<br />. <br /> <br />. <br /> <br />. <br /> <br />Chapter 10 <br /> <br />Page 10 of25 <br /> <br />4. Causing the waste or abandonment of previous public and private investments in existing <br />buildings, streets, parks and other community assets. <br /> <br />5. Homogenizing America by building stores that have no relation to their surroundings. <br /> <br />While these points have been made in Chapter 1 of this study, they must be reemphasized as part of <br />the conclusions of this work. <br /> <br />What other challenges did the Trust provide in its formidable 1994 study?17 <br /> <br />The National Trust for Historic Preservation asks the mega-retail discount chains to answer the <br />following challenge: <br /> <br />"Can the' consumer benefits provided by the superstore be achieved only through the creation of <br />more urban sprawl and all the sprawl brings: traffic congestion, automobile dependence, air <br />pollution, dispirited or dead downtowns, despoiled country sides and weakened community <br />ties? Or could some ofthe benefits be provided without so much damage to the environment <br />and local communities? We think these are questions that should be asked." 19 <br /> <br />The Trust also poses an equally important challenge to the many communities facing the invasion of <br />the super "boxes: <br /> <br />"And communities havt; choices. They can encourage or discourage certain types of <br />development. If a community doesn't want superstore sprawl, it can take steps to prevent it. If a <br />community wants a superstore, it faces a whole host of other questions relating to whether the <br />store comes in on the communities terms. Where should the store be located? How big should <br />it be? How much new retail space can the local economy absorb without suffering fiscal and <br />economic impacts created by a commercial glut? Can the store be designed to help preserve the <br />communities livability and attractiveness? Hew can the store minimize negative <br />environmental, cultural, scenic, fiscal and economic effects? Above all, what is the long term <br />impact of the decision?"12 <br /> <br />Supercenters and Comparative Labor Costs <br /> <br />Earlier in this study, PaineWebber was quoted as having a negative opinion of "one stop" shopping. <br />They apparently did not care for alternative advertising and promotion with an additional example <br />from Kmart's ads as "We've got juice, jumper cables and jeans" and "Shop here for carrots and car <br />mats." Paine W t:bber may have mistakenly believed that only a small minority of Supercenter <br />customers would "shop both sides ofthe store." <br /> <br />Paine Webber earlier suspected that Kmart would have financial and management problems which <br />have come to the fore prior to the completion of this study. As the writer indicated in Chapter II, <br />Paine Webber had stated: "Kmart's well-known corporate problems give it a negative image among <br />consumers as well as developers." As oflate 1995, Kmart's per share price on the New York Stock <br />Exchange appeared to be dropping sharply while Wal-Mart's securities prices appeared to be <br />relatively stable. <br /> <br />The Paine Webber study also reported that Kmart's decision to use third party food wholesalers saved <br /> <br />http://www.shilsreport.org/chapIO.html <br /> <br />10/6/99 <br />