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APPENDIX ENERGY CITY COMMISSION <br /> INTERVIEWS <br /> Allison: That's great,how important is Energy City to you? <br /> I guess I am proud that Elk River has this designation. My career has been energy-related, and I <br /> personally live my life by the guiding principles that we use in directing the efforts of the <br /> Commission.Sustainability and being responsible with the use of resources. <br /> Allison: Is their anything that would make Energy City more important to you or more <br /> important to the community? <br /> There is always more that you can do. I think one of the challenges is that there needs to be a <br /> balance between affordability and what we do as part of the Commission. I would like to see Elk <br /> River do more, but I understand there are fiscal limits. I would like to see a good chunk of Elk <br /> River vehicles be electric vehicles. <br /> Allison: I feel like you touched on some of these things,but what does Energy City mean to <br /> you? <br /> The City of Elk River values sustainability and wants to be mindful of how it's using its energy <br /> resources. <br /> Allison: Okay great, how do you see Energy City and Powered by Nature? Do you seem <br /> them working together or how do you see this relationship? <br /> They are very complimentary. I am not sure if it confuses people. <br /> Allison: Do you see Energy City as a brand or a nickname? <br /> It is probably more a brand. In my professional life, I am a business leader, and we talk a lot <br /> about branding. It is who you are,what you do, and how we utilize our resources. It is a brand. <br /> Allison: How well do you think that brand is promoted? <br /> 0 <br /> Page 77 ;� UNIVERSITY of ST.THOMAS <br /> �'_M_-AGY�C] <br /> Opus College of Business <br />