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APPENDIX 1PROPOSAL <br /> • Energy City Social Media accounts <br /> • Energy City newspaper articles and press releases <br /> • Minnesota Environmental Initiative and Minnesota Renewable Energy Association <br /> Qualitative Research <br /> Focus Groups <br /> Our team is looking to conduct two focus groups with Elk River residents (individuals at <br /> least 18 years and older, consisting of all demographics and income levels). Each focus group <br /> would have approximately 8-12 participants. The purpose of each focus group and interview is <br /> to gain a deeper and detailed understanding of the participants'perceptions of Energy City. <br /> In-Depth Interviews <br /> Additionally, we would like to conduct in-depth interviews with local businesses, the <br /> Energy City Commission members and,if possible,with the Elk River Mayor. <br /> Quantitative Research <br /> Our team is looking to conduct an online survey with Elk River residents over the age of <br /> 18, which will yield both quantitative and qualitative data. The online survey will be created <br /> using Qualtrics Software. We will rely upon the City of Elk River Environmental Department or <br /> the Energy City Commission to assist with survey distribution. The survey will be distributed <br /> through email, social media, city newsletters, and other social venues. Our goal is to reach <br /> approximately 1,200 residents with the aim of acquiring at least 250 responses. The purpose of <br /> the survey is to gain a general understanding of the participants'perceptions of Energy City. <br /> Budget <br /> 0 <br /> Page 43 UNIVERSITYof$T.THOMAS <br /> EN-ERGYCITY <br /> Opus College of Business <br />