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APPENDIX 1PROPOSAL <br /> • Would you be willing to volunteer with Energy City initiatives? <br /> • What types of initiatives do you think would successfully promote Energy City? <br /> Information Needed <br /> Our team needs the following information to begin work on this objective: <br /> • Contact information for the Energy City Commission members for potential surveys,focus <br /> groups,and in-depth interviews <br /> • Contact information for Elk River businesses and residents for potential surveys, focus <br /> groups,and in-depth interviews <br /> • Contact information for other Elk River initiatives, i.e. Park and Recreation Commission, <br /> for potential surveys,focus groups,and in-depth interviews <br /> • Information on previous promotional efforts,including successes,failures,and challenges <br /> • Feedback from our potential surveys,focus groups, and in-depth interviews <br /> Key project information <br /> Target Population <br /> First, our team seeks to recommend methods which promote Elk River as Energy City to <br /> the local community. As of the 2010 census, this population consisted of 22,974 residents living <br /> in 8,080 households. . Second, we will recommend methods to promote Elk River as Energy City <br /> across the state,the country, and internationally,to encourage businesses to come to the city. <br /> Secondary Research (examples) <br /> • Elk River and Energy City websites (Action Plans, touring information, and history of <br /> "Energy Alley") <br /> 0 <br /> Page 42 UNIVERSITYof$T.THOMAS <br /> EN-ERGYCITY <br /> Opus College of Business <br />