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QUANTITATIVE RESEARCH <br /> Nevertheless, of the City of Elk River residents that believe that Energy City and energy efficiency <br /> are important,these respondents receive their local news primarily from social media (Appendix <br /> I). <br /> QUANTITATIVE RESEARCH TAKEAWAYS <br /> Through our team's survey with the City of Elk River residents, we had two key <br /> takeaways. First, 88 percent of residents were familiar with Energy City, but few City of Elk River <br /> residents knew that Energy City focused on energy efficiency and renewable energy. In relation, <br /> all of our respondent's claim that energy efficiency and sustainability are important to them and <br /> would benefit from learning about Energy City, particularly how it would affect them and save <br /> them money. <br /> Second, although the City of Elk River residents receive their local news from a variety of <br /> sources,the Elk River Star News and social media are the most used and popular. <br /> 0 <br /> Page 30 UNIVERSITYof$T.THOMAS <br /> EN-ERGYCITY <br /> Opus College of Business <br />