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QUANTITATIVE RESEARCH <br /> our respondents already knew about Energy City, presumably care about energy efficiency and <br /> sustainability, and are typically social media users. As such, it is likely that some of our <br /> quantitative findings contain a bias. <br /> THEMES FROM THE SURVEY <br /> The primary themes identified from our survey are the following: the City of Elk River <br /> residents' awareness of Energy City, their view on the importance of Energy City, and promotion <br /> and communication opportunities. <br /> ENERGY CITY: AWARENESS <br /> Through the survey, our team asked City of Elk River residents about their awareness of <br /> the City of Elk River's designation as Energy City and found that 88 percent of respondents were <br /> aware of Energy City(Figure 1,quantitative finding higher than qualitative finding due to bias). <br /> Figure 1 <br /> Energy City Awareness <br /> 100% <br /> 90'/0 <br /> 80% Are you aware of the City of Elk River's designation as <br /> 7099/ <br /> 60"� Energy City? <br /> Soo/ Yes 88% <br /> 40°' No 12% <br /> 30% <br /> z0/ Total 1 100% <br /> Io° <br /> or <br /> Yes No <br /> However, of these respondents, 60 percent were slightly or not at all familiar with Energy City's <br /> focus on energy efficiency and renewable energy, while only 40 percent of respondents were <br /> 0 <br /> Page 23 UNIVERSITYof$T.THOMAS <br /> EN-RGYCITY <br /> ��_V A..a a.�.. , Opus College of Business <br />