8.2. SR 09-18-2017 - Laserfiche WebLink

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QUANTITATIVE RESEARCH Quantitative Research The quantitative research report consists of findings from our survey that was distributed to City of Elk River residents. We conducted quantitative research to gain a better understanding of the City of Elk River residents' awareness of Energy City, their view on the importance of Energy City, and their local news media consumption habits. Its findings support our qualitative research,whereas the City of Elk River residents are interested in Energy City,pending they know about it, and value energy efficiency and sustainability. Similarly, the City of Elk River residents receive their local news through a variety of sources, notably print sources, such as the Elk River Star News,and social media. METHODOLOGY FOR SURVEY The survey consisted of 26 questions (See Appendix H for questions) and captured 49 responses. The City of Elk River staff distributed the survey by means of the City of Elk River online newsletter and the Energy City and Parks and Recreation Facebook pages. Although it is important to understand that we are working with a relatively low sample size of respondents, the City of Elk River residents do come from diverse backgrounds, where 66 percent of respondents were female and 34 percent were male and they had varying degrees of age, education levels, and employment statuses. Nearly all of the respondents were ethnically white/Caucasian, which is consistent with the City of Elk River's population, and 34 percent of respondents have lived in the City of Elk River between 2-10 years and 41 percent of respondents have lived there between 10-30 years. It is also important to be aware that since most of our respondents located the survey on the Energy City Facebook page,this does indicate that many of 0 Page 22 UNIVERSITYof ST.THOMAS EN-ERGYCITY Opus College of Business