8.2. SR 09-18-2017 - Laserfiche WebLink

Home Browse Search

QUALITATIVE RESEARCH receives her local news strictly through the Parks and Recreation department and that "if a [newsletter or pamphlet] says"Parks and Rec"on it, I'll read it!" QUALITATIVE RESEARCH TAKEAWAYS Throughout our team's in-depth interviews with the Energy City Commission and the City of Elk River residents, we had several key takeaways. First, after talking with the Energy City Commission, we discovered that nearly all of the Energy City Commission members work in the energy industry, but some lack the personal passion or enthusiasm for Energy City. Additionally, despite the 10-year Action Plan, we uncovered that some of the Energy City Commission members are still uncertain about Energy City's focus, the Energy City Commission's role, especially in relationship to the City of Elk River and the City Council, and their personal Energy City Commission roles. Second, after talking with the City of Elk River residents, we found that the majority of residents enjoyed the City of Elk River and its "small town feel." However, many of the City of Elk River residents are either not informed, feel overwhelmed by city initiatives and activities, or do not prioritize them. This is evident considering only 35 percent of Elk River residents were familiar with Energy City and even less knew anything about it. In relation, majority of our respondents were interested in Energy City, especially since they value energy efficiency and sustainability. They said they would benefit from learning more about Energy City, particularly how it would affect them and potential benefits. Third, about half of the City of Elk River respondents felt that the City of Elk River was doing a good job communicating to inhabitants, and they received their local news from a variety 0 Page 20 UNIVERSITYof$T.THOMAS EN-ERGYCITY Opus College of Business