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<br />.;t- <br /><. <br /> <br />. I Communications Strategy <br /> <br />Working with the Media <br /> <br />· EDITORIAL BOARD MEETINGS. Shandwick could arrange meetings between <br />daily newspaper editorial boards and NCDA representatives. These meetings <br />sometimes result in stories shortly after and plant the seed for future editorial <br />comment. <br /> <br />· OPINION ARTICLES. Shandwick would draft and submit articles on behalf of <br />NCDA that address your key issues. These would be distributed to daily and weekly <br />newspapers along the Northstar Corridor. <br /> <br />· MEDIA KIT. As you embark on the next phase of the Major Investment Study, we <br />would review your existing media materials and update them as appropriate. A basic <br />media kit would include relevant information, fact sheets, maps and articles so <br />reporters have the background information they need to cover development of <br />commuter rail in the Northstar Corridor. These kits would be updated for special <br />events and as the project progresses. <br /> <br />. <br /> <br />· MEDIA LIST. Shandwick would tailor a media list to ensure your message is <br />targeted to the right reporters. Our extensive experience working with Twin Cities <br />and Greater Minnesota media ensures your media list will be current and that the <br />appropriate messages get to the appropriate beat reporters, including reporters who <br />cover business, environment, development and urban planning. We would contact <br />reporters about events as well as keep them informed on current issues. <br /> <br />· VIDEO. Shandwick would use the aerial footage created by NCDA to provide <br />footage to television reporters who are doing stories about commuter rail. We could <br />work with the engineers at BRW and computer graphics to create a video that shows <br />how commuter rail and the stations might look. Another potential use of the aerial <br />footage you already have is to create a fun, time-lapse video with upbeat music. This <br />could be used at public meetings, during workshops and by speakers before they <br />begin their presentations. <br /> <br />· WEB SITE. We recommend creating a media portion of your web site that includes <br />the media kit materials, current and past news releases and relevant articles on the <br />Northstar Corridor or issues you are dealing with. <br /> <br />. <br /> <br />8 Shandwick International <br /> <br />3.23.99 <br />