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6.1 EDSR 03-20-2017
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6.1 EDSR 03-20-2017
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3/22/2017 9:52:01 AM
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Request for Action <br />To <br />Item Number <br />Economic Development Author* <br />6.1 <br />Agenda Section <br />Meeting Date <br />Prepared by <br />General Business <br />March 20, 2017 <br />Colleen Eddy, Economic Development Specialist <br />Item Description <br />Reviewed by <br />Marketing Update <br />Amanda Othoudt, EDD <br />Reviewed by <br />Cal Portner, City Administrator <br />Action Requested <br />Item presented for information. <br />Background/Discussion <br />Staff continues to partner with Sherburne County, Greater MSP, and Minnesota Marketing Partnership <br />through the Minnesota Department of Employment and Economic Development (DEED). The <br />partnerships allow us the opportunity to leverage our current marketing budget, attend market visits, <br />conferences and trade shows that revolve around our four targeted industries. <br />Staff presented a year-end update to the Sherburne County EDA, our partner on several data center - <br />focused trade show events and activities. The county confirmed their partnership for 2017. <br />Marketing: <br />The Signature Packet/Portfolio and the Community Profile will be updated with new content by May 1. <br />Staff has distributed the profile at trade shows, conferences and during market visits and is in the process <br />of submitting the packet to International Economic Development Council for their Promotional Award. <br />EDA/HRA Website: <br />Staff continues to work with GSA on content that populates the news feed. We have been receiving <br />quarterly analytic reports which show the number of hits/page views each of the page receives. Staff <br />attended a Lead Forensics demo, an Advanced Website Lead Generation/Tracking program through <br />GSA and will present information at the EDA meeting. <br />Trade Shows/Conferences: <br />Staff is gearing up for trade show season and is anticipating attending various shows focusing on our <br />targeted industries; data center (IMN and Caprate events), Medical Device (MD&NI), Energy, and <br />Manufacturing (Fabtech). Last year the city partnered with DEED on a couple new shows (Economix <br />and OFII) which staff anticipates attending in 2017. <br />Advertising: <br />During the first quarter of the year we have advertised in three different trade industry publications. A <br />new venture was with the Minnesota Wild organization. The city took out a 1/4 page ad in the Wild game <br />program. The program is distributed to suite ticket holders along with attendees who purchase the <br />4A UR <br />
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