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<br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br /> <br />Duckor &Associates <br /> <br />. . <br /> <br /> <br />,.:.-. <br />~. <br />. <br /> <br />Communication Strategy and Brand Plan <br />Proposal for the City if Elk River <br />October 9, 2000 <br /> <br />Communication Strategy and Brand Development - Phase II <br />Timeframe: TBD depending on Communication Team's availability <br /> <br />· Develop communication goals and objectives <br /> <br />· Develop communication principles and standards <br /> <br />· Develop brand position, brand attributes and brand mission <br /> <br />::::::> Conduct 1 (two-hour) meeting with Communication Team to discuss the Phase II <br />work above. <br /> <br />· Develop two Logo Treatment Concepts using the current Elk image <br /> <br />::::::> Conduct 1 (two-hour) meeting with Communication Team to review the Logo <br /> <br />treatment and select one logo. <br /> <br />Duckor & Associates, Inc. <br />A BluePrint For Your Success... Today and Tomorrow 4 <br />