4.2. SR 10-09-2000 - Laserfiche WebLink

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Duckor & Associates . . ..:.-. ~. . Communication Strategy and Brand Plan Proposal for the City if Elk River October 9, 2000 Information Gathering & Analysis - Phase I Timeframe: TBD depending on Communication Team's availability . Review all of City of Elk River communication materials (Administration, Economic Development, Planning, Building & Inspection, Engineering, Finance, Police, Fire, Senior Citizens, Ice Arena, Street Department, Wastewater Treatment Facility, and Liquor Store.) This includes: Correspondence (letterhead, intemal memo and reports, fax sheet cover, memo pads, note cards, business cards, and envelopes), Print Advertising, Forms and License Applications (Checks, purchase orders, invoice forms, applications), Newsletters and Brochures, Advertising Specialties, Point-of-Information items, Clothing Labels, City Vehicle Logo and City Flag, City Calendar, Plaques and Awards, Public Reports/Economic Development Proposals, and Signage and Banner. This proposal does not include web site design. . Review in-house software and printing capabilities . Review current outside printing company's capabilities => Conduct 1 (two-hour) meeting with Communication Team to: . Discuss importance and benefits of branding Identify key communication needs Review organization's communication capabilities and skills Brainstorm on the "look and feel" of the City of Elk River in the community and marketplace . . . Duckor &: Associates, Inc. A BluePrint For Your Success... Today and Tomorrow 3