4.2. SR 10-09-2000 - Laserfiche WebLink

Home Browse Search

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Duckor & Associates - . .-:.-. ~. . Communication Strategy and Brand Plan Proposal for the City of Elk River October 9, 2000 Purpose To develop a communication strategy and brand plan which . Establishes communication standards . Establishes a communication process and accountability . Supports the City of Elk River's customer service focus, Strategic Industrial Marketing Plan, Siting/Expansion Process Plan, and the Elk River's Municipal Utilities Communication Strategy and Brand Plan . Ensures consistent key messages, language and terms, and . Establishes one brand (symbol-logo) and enhances the city's image for 14 organizations/ departments Approach and Scope ofW ork Meeting your objectives requires a collaborative, integrated, and dedicated team working toward a common purpose. An important feature of Duckor & Associates Inc. approach is the involvement of select City of Elk River staff throughout the process. This method ensures a clearer understanding of your objectives and timely access to needed information, and also positions you to implement the communication plan developed. In other words, the Communication Strategy and Brand Plan is totally owned by you, the City of Elk River. City of Elk River staff will 1. Provide City of Elk River's information 2. Select Communication Team (City Clerk, Economic Development Director, Director of Planning, Chief of Police, Fire Chief, General Manager, Municipal Utilities) 3. Develop inventory list for all communication materials by department/organization 4. Arrange for meetings, provide meeting space and take meeting notes 5. Provide working space for consultant and administrative support, if needed Duckor & Associates, Inc. A BluePrint For Your Success...Today and Tomorrow