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<br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br /> <br />Duckor & Associates <br /> <br />. . <br /> <br /> <br />,.:.-. <br />~. <br />. <br /> <br />Communication Strategy and Brand Plan <br />Proposal for the City if Elk River <br />October 9, 2000 <br /> <br />Integrated & Aligned <br />Communication Strategy and Brand Plan <br /> <br />Key Benefits <br /> <br />* Establishes communication standards <br /> <br />* Establishes a communication process and accountability <br /> <br />* Establishes one brand (one logo) and updates city's image <br /> <br />* Supports City of Elk River's customer service focus, Strategic Industrial <br />Marketing Plan, Siting/Expansion Process Plan, and Elk River's <br />Municipal Utilities Communication Strategy and Brand Plan <br /> <br />* Maximizes return on marketing, sales and public relations investment <br /> <br />Duckor & Associates, Inc. <br />A BluePrint For Your Success...Today and Tomorrow <br />