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<br /> <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br /> <br />NSP Small Business Line <br /> <br /> <br />Cool, Tickled Pink,Ylired and Enlightened. <br /> <br />The goal was to increase awareness and calls to NSP's <br />Business Line and change small business customer <br />perceptions that NSPiwas a huge company only <br />concerned with large business customers. <br /> <br />I created an ad campaign using testimonies and great <br />photos of NSP customers telling how they benefited <br />from NSP programs. This made the ads credible, and <br />pertinent to the target audience. Plus, it gave proof that <br />NSP did indeed care about its small business <br />customers. Calls to the business line increased by 15%. <br />