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<br /> <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />I. <br />. <br />. <br />. <br /> <br />NSP Large Industrial and Commercial Sector <br /> <br /> <br />OIl! NSPilfldgetYOUrOWll ellergyeJlpert tcd3~1 '8""" ' <br />" <:A. ,. -v". "4100. <br />...E~~.... <br /> <br />f_'1i. <br /> <br />NSP's Energy &perfs-so good customers won't <br />give them back! <br /> <br />The challenge? Create an ad campaign that supports <br />all of NSP's business conservation programs and pre- <br />sent them in a way that will appeal to industrial and <br />commercial customers.' It should also position NSP <br />as "the energy expert" for business customer needs. <br /> <br />I cut through the clutter by featuring actual NSP <br />sales representatives. They are trapped in unusual <br />ways by business customers who want to take <br />advantage of their energy expertise. NSP and their <br />customers loved them. The good news is NSP <br />reported awareness level at 31 % after just four <br />months into the campaign. <br />