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Request for Action <br /> <br /> <br />To Item Number <br />Mayor and City Council 4.9 <br />Agenda Section Meeting Date Prepared by <br />Consent September 6, 2016 Rich Czech, Arena Manager <br />Item Description Reviewed by <br />Sales Representation for Arena Advertising Michael Hecker, Parks and Recreation Director <br />Reviewed by <br />Cal Portner , City Administrator <br /> <br />Action Requested <br />Approve, by motion, the agreement between RinkSide Advertising and the City of Elk River for <br />marketing the dasher boards for advertisers at the Olympic and Barn rinks. <br /> <br />Background/Discussion <br />RinkSide Advertising is a locally-based company out of the Twin Cities in the process of networking <br />several arenas to attract regional and national companies such as Cub Foods, Buffalo Wild Wings, <br />Holiday Stations, and several others that typically do not advertise with arenas on an individual basis. <br />They currently have obtained agreements with 22 arena facilities and are in the process of finalizing 8 <br />other agreements. <br /> <br />Since the advertisers we use and pursue are local business people, RinkSide Recruiting should not <br />interfere with our efforts. The agreement allows the Arena the right to refuse any company or art work <br />they deemed unfit for the facility. <br /> <br />Financial Impact <br />N/A <br /> <br />Attachments <br /> Marketing Agreement from RinkSide Advertising Network <br /> <br /> <br />