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<br /> <br />MARKET ANALYSIS <br />City of Elk River, MN <br />Feasibility Study * <br />Page 39 <br />There is a significant Hispanic and Black population in the City of Elk River and the Secondary <br />Service Area. As such these numbers play more of a factor with regards to overall participation. <br />Summary of Sports Participation: The following chart summarizes participation in both <br />indoor and outdoor activities utilizing information from the 2014 National Sporting Goods <br />Association survey. <br /> <br />Table Z – Sports Participation Summary <br /> <br />Sport Nat’l <br />Rank5 <br />Nat’l Participation <br />(in millions) <br />Primary <br />Service <br />Primary Service <br />Area Percentage <br />Exercise Walking 1 104.3 1 37.4% <br />Exercising w/ Equipment 2 55.1 2 20.4% <br />Swimming 3 45.9 3 16.7% <br />Aerobic Exercising 4 44.2 4 16.3% <br />Running/Jogging 5 43.0 4 16.3% <br />Workout @ Club 8 35.9 8 12.9% <br />Bicycle Riding 9 35.6 6 13.6% <br />Weight Lifting 11 34.0 7 13.0% <br />Yoga 13 29.2 9 10.6% <br />Basketball 14 23.7 10 9.0% <br />Billiards/Pool 15 20.8 12 7.3% <br />Golf 17 18.4 11 7.4% <br />Soccer 20 13.4 13 5.2% <br />Tennis 21 12.4 14 4.1% <br />Baseball 23 11.3 15 4.0% <br />Volleyball 24 10.2 16 3.9% <br />Softball 27 9.5 17 3.8% <br />Football (tackle) 32 7.5 19 2.8% <br />Ice/Figure Skating 34 7.3 18 2.9% <br />Martial Arts / MMA 36 6.3 20 2.6% <br />Gymnastics 39 5.4 21 2.0% <br />Cheerleading 46 3.6 24 1.2% <br />Boxing 47 3.4 22 1.3% <br />Hockey (ice) 48 3.4 22 1.3% <br />Wrestling 50 2.9 25 1.0% <br />Lacrosse 51 2.8 26 0.9% <br /> <br />Nat’l Rank: Popularity of sport based on national survey. <br />Nat’l Participation: Percent of population that participate in this sport in national survey. <br />Primary Service Rank: The rank of the activity within the Primary Service Area. <br />Primary Service %: Ranking of activities based on average from Table-Q. <br /> <br />5 This rank is based upon the 54 activities reported on by NSGA in their 2014 survey instrument. <br />APPENDIX B