4.8. SR 03-07-2016 - Laserfiche WebLink

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Page 8 5. Schedule Decklan Group has the unique advantage of being the incumbent contract holder for this service. Due to our intimacy with the project, its platforms, the content history, and our huge library of original content for both locations, we are able to begin our services with posts and engagement going live within minutes of city approval. As the incumbent for this project, we are able to tap into a year's worth of data, testing, and trials immediately. There will be no learning curve. The voice of the pages will remain unchanged, and the relationships, interactions, and best practices are established and turn -key. The methods of communication and comfort level with both management and in store staff are refined and fluid. Our team members are known in the stores as "the Facebook people" and staff often bounce ideas and feedback off of us during our weekly visits. Our firm will hit the ground running and roll out all the proven practices we know work, along with the new multifaceted approaches we have developed that we will now be able to implement cost effectively with a longer term agreement in place. 6. Why Decklan Group Elk River is our community. Our firm has substantial community ties and involvement with the City of Elk River. Our team members are active volunteers with organizations such as the Elk River YMCA, Downtown River's Edge Business Association, Cronie Classic, Elk River Youth Baseball, Elk River Youth Football, Elk River Area Chamber of Commerce, Rivers of Hope, Twin Lakes Elementary PTO, and more. One of our firms founding principles is to strengthen our community through economic development, community involvement, and civic advancement. There are other social media marketing firms; many of them are talented at what they do and we consider them colleagues. Not one of those other firms can offer the level of community involvement, pride, and integration that Decklan Group can. Not one of those firms operates with a community first mentality. To every other established and top -tier firm, this is likely just another project, and more black ink to the bottom line. This project is not just a project to us. We are weekly Elk River Liquor customers for both personal and client entertainment, and we, along with our friends, family, and neighbors, directly benefit from the success of Elk River Liquor operations. We are on a first name basis with not only Liquor Store staff, but also the vast majority of local business owners, community leaders, and non-profit boards. This allows us to strategically leverage relationships and exposure, increasing the reach of our clients DECKLAN