4.8. SR 03-07-2016 - Laserfiche WebLink

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Page 9 marketing beyond social media and email. These are the reasons we agreed to work with Northbound and Westbound Liquor for the last 12 months, and they are the reasons we feel we are best suited to continue that role. 7. Consultant Cost Decklan Group does not believe in cookie -cutter, one size fits all, good - better - best pricing structures for marketing and social media proposals. We are against these for one reason; they are designed to best serve the marketing companies' pockets, not best serve the clients' needs. Instead, we provide a custom pricing structure designed to serve the customer's needs without selling them services they won't use, or won't provide value. No two proposals are alike. Elk River Liquor Operations will be best served with a hybrid agreement providing the following: 24/7 - 365 Social Media Management of all profiles • Content Creation (Photos, Videos, Text, Articles, Landing Pages, Contests, Coupons, etc.) Email Marketing Creation and Management (Weekly Newsletters, Special Offers, etc.) Email List Growth • Marketing Automation • Text/SMS Integration Point of Sale Consulting (signage, kiosks, and other calls to action located in-store) Marketing Integration Consulting (pull elements together so every dollar spent is maximized) • Outside -the -box events and strategies (community events, on premise events, new services) • Graphic Design (Branding, logos, and print media for other marketing uses) The cost of these services will be $1,000 per month for a 36 month agreement, with a total cost of $36,000. Due to the length of the contract, Decklan Group is able to offer 30% more services, along with point-of-sale materials and kiosks for the same monthly cost as our outgoing 12 month agreement. We feel this offers a substantial value to the City of Elk River, Liquor Operations, and the citizens of our community. DECKLAN + . . : R 0 U P