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Thursday, May 23 (continued) Valuing a Business:Advanced <br /> Knowing how to value a business—and figuring what the <br /> Building an Effective Incubator incubator adds to that bottom line—readies a company <br /> Management Team for strategic alliances,selling up and selling out.It helps an <br /> incubator negotiate an equity position,seek support from • <br /> E- If hiring management isn't the most crucial decision an stakeholders and more.Building on the concepts in the earlier <br /> incubator can make to ensure a program's success,it cer- "Primer"session,this one's for the pros who are ready to <br /> tainly ranks near the top.Coauthor Mark Rice of Growingcrunch numbers using case studies for in-depth examples. <br /> New Ventures,Creating New Jobs covers everything you (The"Primer"session is scheduled at 9:15-10:30 a.m.today.) <br /> should consider when hiring incubator staff. Angela Tolleson,Manager,Economic and Real Estate <br /> Mark Rice,Director,Center for Entrepreneurship of New Advisory Services,Coopers&Lybrand,Los Angeles,CA <br /> Technological Ventures,Rensselaer Polytechnic Institute,Troy,NY Mike Wierwille,Principal,Business Valuation,Coopers& <br /> Lybrand,Los Angeles,CA <br /> The Right Stuff—Principles of Leadership <br /> Strong leadership ranks at the top of criteria for an organi-rill———:...._.:.. Developing an Agri-Business Service Network <br /> zation's success.Let Eagle's Vision author and nationally Incubators were just what the country ordered for Poland's <br /> recognized lecturer Thomas Suddes bring into focus issues ism recovering economy,and incubator legend June Lavelle has <br /> surrounding internal and external leadership.These include enhanced the traditional concept of incubators to become <br /> vision,mission,board enhancement,fund-raising and more. _ business"hubs."Discover this new way for incubators to <br /> Thomas J.Suddes,President,The Suddes Group, <br /> Columbus,OH r�" meet client needs. <br /> June Lavelle,President,Public Private Enterprises, <br /> Gloucester,MA and Warsaw,Poland(invited) <br /> Setting Up an Effective Training Program Marcin Opas,Managing Director,Agroszansa,Warsaw,Poland These experienced trainers—both national award winners <br /> —will discuss how to implement cost-effective entrepreneur Why Do Incubation Programs Fail? <br /> training programs that work,whether home-grown or <br /> When Meg Sowell surveyed closed incubators to find out <br /> purchased turnkey.They'll cover issues from curriculum what caused them to fail,she found very interesting patterns <br /> and cost to evaluating program effectiveness. and some unexpected lessons.Find out what factors can <br /> Paul Terry,Paul Terry&Associates,and Consultant,San spell disaster to an incubator and how to avoid them. <br /> Francisco Renaissance Entrepreneurship Center,San Margaret Sowell President,Real Estate Strategies Inc.,Wayne,PA <br /> Francisco,CA <br /> Cameron Wold,Business Development Specialist, University Marketing Your Incubator Program <br /> • <br /> of Colorado at Denver—Western Entrepreneurial <br /> Network,Denver,CO Being the best kept secret is not the road to long-term <br /> jsuccess.Ongoing,creative marketing of your program to <br /> entrepreneurs and stakeholders is.Learn how to develop a <br /> ► 9.15 a.m.-12.15 p.m. 461. 411 marketing strategy that will position your incubator as the <br /> tI N center where small businesses grow! <br /> Integrated Financial Forecasting waif <br /> Ifyou feel a littlegreen when it comes to solid financial Jim Hughes,Manager,Technology Enterprise Centre, <br /> Calgary,AB,Canada <br /> forecasting,this session will immerse you in the process of Lee Steele,President,Strategic Insight,Inc.,Phoenix,AZ <br /> projecting revenues and expenses,creating supporting doc- <br /> umentation,analyzing projected financial statements and Roundtable Discussion:"New"Managers <br /> using computerized spreadsheet programs. <br /> Stephen Marder,Territorial Director, University of Guam Exchange <br /> SBDC,Mangilao,Guam Get to know how others are facing the challenges of being <br /> an incubator director(for managers with two years or less <br /> experience).Whether your incubator is new or you are new <br /> 10:30- 11 a.m. Coffee Break to it,you'll speed up the learning curve by taking home cre- <br /> ative ideas,solutions and programs. <br /> ► 11 a.m.- 12:15 p.m. Roundtable Discussion:Incubator Support <br /> Salesmanship—Where There's a Will... Staff Exchange <br /> Good services and products are not enough.You have to This is for staff members that incubator directors could never <br /> get the customer's attention.Stewart Bolno will teach you do without.Build your own support networks by sharing your <br /> salesmanship basics honed from over 15 years of consult- challenges and solutions with others who have been there! <br /> ing success,and Della Clark,former Martin Marietta Alu- <br /> minum sales leader,reveals her best tips and tricks. <br /> Stewart Bolno,Principal,Forward Movement,Penn Valley,PA ► 12:15-2 p.m. <br /> Della Clark,Director,Philadelphia Enterprise Center, Keynote Address Luncheon <br /> Philadelphia,PA WILBUR F.HAWKINs,deputy assistant secretary for economic <br /> development,U.S.Department of Commerce,will address• <br /> Conference'96 following a sit-down luncheon. <br /> See Conference'96 Keynote Speaker on page 2. <br /> 6 <br />