5.0. EDSR 10-14-1997 - Laserfiche WebLink

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• 1 • SeQuin Hospital Bed Corporation Page 4 MARKET STRATEGY: SeQuin has surveyed over 30 nursing homes, acute care hospitals, and home care distributors. The market research has provided the groundwork in designing a program tailored for each of its oscillating beds. The SeQuin 500 - Manual Oscillating Bed This bed will be targeted primarily to nursing homes, which have indicated a preference for this bed because it will force patient contact when the staff turns them. Per the above survey, on the average a minimum of 20 percent of nursing home patients require turning. There is also a segment of the home care market that will be interested in this product. Low cost, ease of use, and maintenance are appealing to both nursing home administrators and non-reimbursed customers. The SeQuin 1000 - Computerized Oscillating Bed Acute care hospitals and home care needs will be principally addressed with the SeQuin 1000. The ability to program turning functions and the flexibility in therapy design will appeal to medical professionals practicing in hospitals and prescribing home programs Use in the ICU units of hospitals will free nursing personnel to perform other, more important tasks. The ability to program the bed with little or no intervention for prolonged periods, its light weight, and its ability of passing through small passageways will be especially important in the home care arena. COMPETITION: Competition for SeQuin's oscillating beds come in the form of products ranging from very sophisticated specialty beds to many types of mattress overlays. Overlays are products which are used over conventional hospital beds and most commonly involve some type of air-support system. Pressure variation and reduction occurs by increasing and reducing air pressure in several tubes or compartments. Usually, overlays cannot turn a patient 40 degrees. • - - - . _ _ _