5.0. EDSR 10-14-1997 - Laserfiche WebLink

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Gadgets, Inc. • Page 3 • Partnership Opportunities. Gadgets, Inc. will continue to attempt to partner The Ultimate Pizza Cutter with national pizza chains and/or national frozen pizza manufacturers. Gadgets, Inc. believes a partnering arrangement will provide value-added for the product in its direct marketing efforts and further increase consumer awareness. • TV Shopping Channels. The Company expects to be on one of the major home shopping channels demonstrating and selling The Ultimate Pizza Cutter. Its initial conversations have been with Value Vision. • Direct Mail/Catalogs. Gadgets, Inc. will produce a direct mail piece offering The Ultimate Pizza Cutter with 4 to 5 related items for the fourth quarter holiday season. The mailing will be approximately 250M pieces with names taken from its consumer database and other purchased from mailing lists. In addition, the Company will offer its product to other direct mail catalogs for this holiday season. Initially, Williams Sonoma is being targeted but management will review other direct marketers. Phases Three: Retail Distribution Once awareness and sales through various distribution channels have been generated, Gadgets, Inc. expects to take The Ultimate Pizza Cutter to retail at a price point under $10.00. The ideal retail placement would be on the infomercial products end shelves at Target Stores and similar retail outlets advertising as seen on TV MANAGEMENT: Carl George, Founder The Company was started by Carl George of the investment partnership of Robinson, Blake, and George. Mr. George is the inventor of The Ultimate Pizza Cutter and holds the patents to the product Steve Johnston, General Manager Mr. Johnston's work experience includes Catalog Manager of Duluth Trading Company, a division of Portable Products, and various Management Accounting positions within Cargill, Inc.